About us

Our Story
The Birth of La Velour London

In 2016, Charles Wetherby envisioned a boutique that would redefine luxury fashion, blending timeless elegance with modern sensibilities. Nestled in London’s prestigious fashion district, La Velour London was born from a passion for refined style and a commitment to superior craftsmanship. From the beginning, our boutique stood as a beacon of sophistication, offering a unique shopping experience for the discerning man and woman.

Heritage of Sophistication

La Velour London draws inspiration from the quiet sophistication of old-money heritage. Our designs seamlessly marry classic elegance with contemporary fashion, creating clothing that honors tradition while embracing modernity. Each piece tells a story of refined taste and enduring charm, embodying a legacy of true luxury.

French Craftsmanship

Each garment at La Velour London was meticulously crafted in France, where skilled artisans employed traditional techniques to create pieces of exceptional quality. Our collection reflected the finest materials and the intricate artistry of Parisian tailoring, ensuring that every item not only looked exquisite but felt extraordinary.

A Personalized Experience

At La Velour London, we always believed that luxury was more than just fashion—it was an experience. Our dedicated staff provided personalized service, guiding clients through our curated collection to find garments that perfectly matched their individual style. Every visit was designed to be memorable, offering a bespoke journey through the world of high-end men's and women's fashion.

The End of an Era

Despite our unwavering dedication to craftsmanship and quality, the luxury fashion industry has grown increasingly competitive. With global brands dominating the market and economic pressures rising, La Velour London has made the difficult decision to close its doors. The extreme competition has made it unsustainable for a boutique like ours to continue delivering the level of excellence our customers expect.

A Lasting Legacy

Though our boutique is closing, the spirit of La Velour London will live on through the garments we have created and the unforgettable experiences we have provided. We remain grateful to our loyal customers who have supported us throughout the years, and we take pride in knowing that our pieces will continue to be cherished as symbols of sophistication and elegance.

Thank you for being a part of our journey.